An alternative approach Boots could use is a loyalty card, which means that after every purchase in a Boots store, a customer would receive points

An preference approach Boots could persona is a faithfulness circular, which bureau that after either deliver in a Boots store, a client would receive points. A maven point could be the equivalent to a penny so if a client collects 500 points they would be commensurate to purchase goods worth up to Five pounds. devotion separate countenance gains for guests and the stores. Customers film the value of receiving points, which conceives discounts on m whatsoever items in Boots shops so they save m tauntinaly. Boots engender the receipts that they pull up stakes keep customers go to their shops because of the tantalise. It appears that customers kindred the idea of truth bills, these cards were to be stopped but customers objected. Other businesses have excessively started using loyalty cards an example of this is the Nectar card.The Nectar card is a new reward architectural plan created by Sainsburys, Barclaycard, Debenhams and BP. It has the same idea as a B oots card as when you conciliate at the till at any of the shops, the Nectar card will be swiped and any points added to your account. When you pay by Barclaycard anywhere in the world your points will be added to your Nectar account each month. The penetrate centering below shows the Nectar Card. blind shot 1Once youve salt away enough points for the rewards you want, you can choose from a range of free meals, days egress e.g. to theme parks or museums, flights oversea e.g. to European cities or resorts, cinema tickets and discounts on goods, groceries and wine. The points can besides be employ to save notes at Sainsburys or Argos.If Boots introduced the card then this would increase customer loyalty, as customers will keep re acquireing to the store to make use of the card. Machines in the store will be facility up to allow customers to check their points. As customers be receiving points for their purchased products and they can then use these points to buy other item s this gives the idea that they are getting any(prenominal)thing for nothing. On Boots website there could in any case be air division where customers can check their points. Customers could type in their personal assignment descend found on the card and then access the information. (See screen shot 1)Another approach could be for Boots to push their get products. This means, within Boots stores they could make customers to a greater extent advised of Boots confess brand products e.g. deodorants, shampoo and moisturiser. In a Boots store within the cosmetics variance there are stands for Max component and Maybelline, Boots also already offer consume brand names much(prenominal) as No7, 17 and Botanics. Boots could have their consume section for No7 products for example. Sales Assistants as these counters could help customers mete give away cosmetics from Boots sustain brand items which would mean it is more likely for these items to be bought.Screen shots of some of Boots have productsAnother way of doing this could be to start offers on selected Boots items. An example of this could be buy one get one free or if three items are bought get the cheapest one free. Also using the loyalty card suggested in the first alternative approach Boots could have double points on own brand items. If customers begin to expect that Boots products are better than other leash brands, e.g. Boots deodorant compared against Sure deodorant, then they will start acquire more of own brand products. This will in turn lead to a bigger employee turnover for Boots as more customers are buying their items instead of other brands. A usefulness of this to Boots employees is within the production process. If more own brand items are demanded then more will have to be produced which means more jobs required for the production process.For the loyalty card to happen, Boots would penury to introduce assume swipe machines in all shops at each till or crush desk. This mac hine would remove to be able to read the card to see who the customer is, how numerous new points have to be added and how many are already on the card. A computer whitethorn also be needed for customers to check how many points they have collected.For customers to check the number of points they presently have on the website a number of functions whitethorn need to be conglomerate within the business. The ICT plane section may need to spend a lot of property on maintaining and designing the website. The administration department would need to hold details of the customers and sell them to the ICT department to be used.Staff would also have to be trained with the fellowship of how to feat the swipe machine. They would also have to be able to explain to customers how the card spirts and how to use the computer for checking points. The may add extra terms to Boots as training and development section of Boots may need to be brought in.In the establishment department of Boots they would have to send forth all the paper work to customers with such details of registration forms for the loyalty card e.g. if customers change their name or address. Leaflets and fliers may also be sent stunned to tell customers about new offers on the points, e.g. double points for selected items. The administration function would also have to do this.For pushing Boots own brand products the layout of the store may need to be changed to put more focus on these products e.g. stands to place Boots shampoo on. This may involve the Boots store to be re-arranged. Posters and leaflets may be needed to advertise the products, which would be put up on windows and the ceiling. boldness department would be responsible for send customers information on special offers concerning their own brand products.All this would cost Boots a lot of money as it involves deliverance in new machines and computers to deal with the advantage swipe cards. A lot of write off is needed for the s oftware to deal with customers accessing details on the website. The maintaining of the website would also be precise costly to Boots. For new staff to work with the swipe machines would also cost money and time would have to be spent for the training of it. All the paper work and leaflets, which need to be sent out to customers detailing them of special offers, would also cost Boots money.However, customers would be satisfied as they have the advantage of saving money on products with the advantage card and with special offers on the own brand products, which may mean they begin to shop at Boots more often spending money. They also may then begin to shop at Boots for items other than cosmetics e.g. at the Boots opticians or at Boots Photo. Ultimately, Boots would be achieving its objectives as it would be increase turnover which the increase in sales which these alterative approaches should bring.